YouTube Archives

Further blog items relating to: YouTube

Burberry: How a failing English luxury brand managed to turn itself around

April 27, 2015: “Great brands and great businesses have to be great storytellers too.” So begins a video that Angela Ahrendts, then CEO of Burberry…

https://www.frankrose.com/blog/burberry-how-a-luxury-brand-turned-itself-around/

Henry Jenkins on ‘Spreadable Media,’ why fans rule, and why ‘The Walking Dead’ lives

Jan. 17, 2013: “If it doesn’t spread, it’s dead”: With this pithy dictum, Henry Jenkins summed up the…

https://www.frankrose.com/blog/henry-jenkins-on-spreadable-media/

Apple after Jobs: Pray 2.

Aug. 25, 2011: Everyone loves Apple today. Apple sells us lustrous white laptops and impossibly slim music players and software that transforms bedrooms into recording studios and cell phones that function as…

https://www.frankrose.com/blog/pray-2/

Social Media Week: A tale of two cities

Feb. 28, 2011: Call it a delayed reaction. I think the full import of Social Media Week began to hit me a couple of hours after my first event…

https://www.frankrose.com/blog/social-media-week-a-tale-of-two-cities/

Will the 10 best digital ad campaigns of the decade please stand up?

Jan. 12, 2011: I suspect the real reason the ad industry is so diligent about giving awards to itself is that…

https://www.frankrose.com/blog/will-the-ten-best-digital-ad-campaigns-of-the-decade-please-stand-up/

The One Club's list of the ten best ad campaigns of the 2000s shows how far advertising has come—and how far it still has to go.

How trans is your media? (Part 2)

Nov. 24, 2009: If last Wednesday’s program at Future of Television East offered a taste of the deep media future, this past weekend’s Futures of Entertainment 4 at MIT was a full-on…

https://www.frankrose.com/blog/how-trans-is-your-media-part-2/

Frank Rose reports on Henry Jenkins's Futures of Entertainment 4 conference at MIT, where he joined a panel with ARG pioneer Jordan Weisman.

Welcome to the hyperdrome

Jan. 24, 2009: After nearly a decade of writing full-time for Wired, I’ve started a book. It’s about how narrative is changing in the Internet age, and how that affects…

https://www.frankrose.com/blog/welcome-to-the-hyperdrome/

Frank Rose starts his Deep Media blog by announcing the book that would eventually be published as 'The Art of Immersion'.