Further blog items relating to: Punchdrunk

Absolut Silverpoint: Marketing that takes over your life, not your screen

Oct. 12, 2015: When Advertising Week happened a couple of weeks ago, I joined a discussion…

https://www.frankrose.com/blog/absolut-silverpoint/

A campaign for Absolut vodka offers something people actually want to experience, as opposed to something they go out of their way to avoid.

The big question at the Future of StoryTelling summit: What’s the audience got to do with it?

Jan. 13, 2014: After last fall’s Future of StoryTelling summit in New York…

https://www.frankrose.com/blog/the-future-of-storytelling-summit/

Behind the immersiveness trend: Why now?

Dec. 17, 2013: When JWT Intelligence announced its “10 Trends for 2014 and Beyond” recently, trend #1 was “immersive experiences.” Certainly you can feel this in…

https://www.frankrose.com/blog/behind-the-immersiveness-trend-why-now/

‘Embracing Analog’ at SXSW: What the growing fascination with the physical means for marketers*

March 15, 2013: For this year’s SXSW, I worked with the ad agency JWT to…

https://www.frankrose.com/blog/embracing-analog-at-sxsw/

Immersion 101: How Punchdrunk’s ‘Sleep No More’ turns theater on its ear

March 12, 2012: In March 2011, when London’s Punchdrunk Theatre Company opened Sleep No More in an abandoned warehouse block in…

https://www.frankrose.com/blog/immersion-101-how-punchdrunks-sleep-no-more-turns-theater-on-its-ear/

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