Further blog items relating to: Paul Woolmington

Columbia’s first annual Digital Dozen awards

Jan. 29, 2016: From the moment I published ‘The Art of Immersion’—what, five years ago?—I’ve been focused on the idea that digital…

https://www.frankrose.com/blog/columbias-digital-dozen/

Launching the Colum­bia Digital Storytelling Lab's Break­throughs in Story­telling awards—the Digital Dozen.

Burberry: How a failing English luxury brand managed to turn itself around

April 27, 2015: “Great brands and great businesses have to be great storytellers too.” So begins a video that Angela Ahrendts, then CEO of Burberry…

https://www.frankrose.com/blog/burberry-how-a-luxury-brand-turned-itself-around/

‘Embracing Analog’ at SXSW: What the growing fascination with the physical means for marketers*

March 15, 2013: For this year’s SXSW, I worked with the ad agency JWT to…

https://www.frankrose.com/blog/embracing-analog-at-sxsw/

Immersion 101: How Punchdrunk’s ‘Sleep No More’ turns theater on its ear

March 12, 2012: In March 2011, when London’s Punchdrunk Theatre Company opened Sleep No More in an abandoned warehouse block in…

https://www.frankrose.com/blog/immersion-101-how-punchdrunks-sleep-no-more-turns-theater-on-its-ear/

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