Further blog items relating to: iPhone

Absolut Silverpoint: Marketing that takes over your life, not your screen

Oct. 12, 2015: When Advertising Week happened a couple of weeks ago, I joined a discussion…

https://www.frankrose.com/blog/absolut-silverpoint/

A campaign for Absolut vodka offers something people actually want to experience, as opposed to something they go out of their way to avoid.

Then and now: The legacy of Steve Jobs

Dec. 30, 2011: Earlier this week I was asked to appear on Bloomberg Rewind, the daily TV recap hosted by Matt Miller, to talk about the legacy…

https://www.frankrose.com/blog/then-and-now-the-legacy-of-steve-jobs/

How trans is your media? (Part 1)

Nov. 19, 2009: The deep media approach to storytelling is clearly gaining momentum. At last year’s Future of Television East conference in New York, the focus…

https://www.frankrose.com/blog/how-trans-is-your-media-part-1/

Ad sense? Googlenomics and the tyranny of click-through

May 27, 2009: The June issue of Wired has a provocative piece by my colleague Steven Levy on Googlenomics—that is, Google’s extraordinary success at transforming…

https://www.frankrose.com/blog/ad-sense-googlenomics-and-the-tyranny-of-clickthrough/

Reinventing the book: Two takes

April 21, 2009: Barely a month after book publishers took a beating for their dearth of new ideas at SXSW Interactive, we’re starting to see signs of what innovation can…

https://www.frankrose.com/blog/reinventing-the-book/

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