“If you want to connect with customers — that is, with the audience for the experience you’ve created — Frank Rose shows not only that you have to think narratively but how to go about it, element by element. And he wonderfully exemplifies his ideas, for his stories about storytelling are superbly written and expertly woven together. Read this book to be immersed in the sea of storytelling that’s so crucial to business success today.”
— B. Joseph Pine II, coauthor of “The Experience Economy” and “Authenticity”