The Sea We Swim In

How Stories Work in a Data-Driven World

“Frank Rose’s fascinating new book is an essential companion for our age — when narratives, no matter how incredible, produce real-world outcomes that defy all reason. ‘The Sea We Swim In’ takes us systematically through the elements that create compelling stories and offers a practical guide both to crafting powerful tales and to resisting the pull of the most dangerous.”

— Rita McGrath, Columbia Business School professor and author of “Seeing Around Corners”

BUILDING ON INSIGHTS from cognitive psychology and neuroscience, ‘The Sea We Swim In’ shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. This is the essence of narrative thinking. More about The Sea We Swim In…

The Art of Immersion

How the Digital Generation Is Changing Hollywood, Madison Avenue, and the Way We Tell Stories

“In his fascinating new book, [Frank Rose] talks about how the Internet is changing the way we create and consume narrative. . . . ‘We are ceasing to be consumers of mass media,’ says Rose, ‘we are becoming participants in social media—a far more fluid environment in which we simultaneously act as producers, consumers, curators, and commentators.'”

— Ariana Huffington, The Huffington Post

NOT LONG AGO WE WERE passive consumers of mass media. Now we approach television, movies, even advertising as invitations to participate. We are witnessing the emergence of a new form of narrative that is native to the Internet. More about The Art of Immersion…

The Agency

William Morris and The Hidden History of Show Business

“A cram course on the modern entertainment business as seen not from the customary perspective of the talent, but from the point of view of the humble apparatchiks who doggedly tried to prevent the lunatics from wrecking their asylum.”

— Peter Bart, The New York Times Book Review

FOR DECADES, the Morris agency made deals that determined the fate of stars, studios, and television networks alike. But everything changed after the agency’s president dismissed his own best friend, the man who’d brought Barry Diller and Michael Ovitz out of the mailroom. A multi-generational saga of loyalty and betrayal in Hollywood. More about The Agency…

West of Eden

The End of Innocence at Apple Computer

“The saga of Apple in its early years is a case study of the California style of creativity smashing headlong into the realities of Wall Street. Once again, Californians came up with a revolutionary idea which the Northeast seized control of and institutionalized. . . . Frank Rose has written the book on Apple and the entire Silicon Valley phenomenon.”

— Kevin Starr, author of the eight-volume “Americans and the California Dream” series

IT SEEMS UNTHINKABLE TODAY—but nearly 40 years ago, when personal computers were still new and the World Wide Web had yet to be invented, Steve Jobs was cast out of Apple. And it wasn’t just Wall Street that applauded—it was most of Silicon Valley. More about West of Eden…

Into the Heart of the Mind

An American Quest For Artificial Intelligence

“A good, accessible report for the general reader on one of the most bizarre fascinations of modern science.”

— Theodore Roszak, San Francisco Chronicle

IN A CRAMPED LABORATORY in the Berkeley engineering school, scientists are trying to teach a computer to think—not just to shuffle data but to learn, reason, remember, understand English, and exhibit common sense. But first they have to get it to put on a raincoat before going out in the rain.

Real Men

Sex and Style In An Uncertain Age

“What Rose has drawn out are the candid — sometimes even intemperate — self-revelations of seven men living in what he calls ‘an uncertain age.’ All seven . . . admit to being confused about themselves, unsure of what comes next. Their willingness to share these doubts . . . is what makes these men more real than their predecessors.”

— The Washington Post

THIS IS A BOOK ABOUT BEING MALE. About power and discipline, sex and violence, and the roles they play in the lives of American men today. Think of it as a personal and idiosyncratic survey designed to produce not statistical data but individual answers to the question of what it means to be a man.

Books by Frank Rose