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Back in Print
A reprint of the original 1989 edition, named one of the ten best business books of the year by Business Week. Now updated with a new introduction by the author. Available from Amazon in paperback or Kindle edition.
"The definitive account of the convulsive period that saw Apple grow up." - Katie Hafner, Business Week "Frank Rose has written the book on Apple Computer and the entire Silicon Valley phenomenon." - Kevin Starr, author of the six-volume history Americans and the California Dream 
Avatar: The Creation
Wired 17.12 December 2009 For James Cameron, building the world of Avatar meant inventing effects you've never seen before. Reprinted in Wired UK, January 2010 As Seen on TV
Wired 16.10 October 2008 There's something new on the Web: all your favorite shows, free and legal. Why Hulu is the place for prime time, anytime. The Hollywood Treatment
Wired 16.08 August 2008 Sexy stars. Big-name producers. Greenscreen tricks. Watch out, amateurs: Hollywood has finally figured out how to make Web video pay. Rule 1: Product placement gets top billing. The Secret Life of a Blog Post
Wired 16.02 February 2008 Mapping the journey from servers to spiders to suits—to the world. Issue a winner of the National Magazine Award for General Excellence. And Now, a Game from Our Sponsors
Wired 16.01 January 2008 The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the Web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor. A Second Chance for 3-D
Wired 15.11 November 2007 Trilogies are done. CGI is ho-hum. Now Hollywood directors are tapping into the third-dimension—starting with Angelina Jolie in Beowulf. Issue a finalist for a National Magazine Award for General Excellence. Lonely Planet
Wired 15.08 August 2007 Second Life: It's so popular, no one goes there any more. How Madison Avenue is wasting millions creating ads for an empty digital world. Plus: Blind Spots Embedding ads into videogames seemed like a good idea. Too bad users don't notice them. Reprinted in GQ Mexico, March 2008. 
Wired 14.12 December 2006 In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer-generated advertising. Issue a winner of the National Magazine Award for General Excellence. Can the PS3 Save Sony?
Wired 14.09 September 2006 The company that created the transistor radio and the Walkman is at the precipice. If Sony's new $600 console doesn't blow gamers away, it may be time to say sayonara. Reprinted in GQ Mexico, February 2007. Sky Dayton and the Next Wave of Mobile Phones
Wired 14.03 March 2006 High rates, low tech - when it comes to cell phones, the US is the third world. The trend surfer who started EarthLink wants to sell you a fully loaded device from the wiredest place on the planet. 
November 2005 Consumers want an iPod phone that will play any song, anytime, anywhere. Just four little problems: the cell carriers, the record labels, the handset makers, and Apple itself. The inside story of why the ROKR went wrong.* Plus: Aaargh! Why you don't yet have the perfect music-playing phone. (*And what it wIll take to make a truly rocking music phone.) Issue a finalist for a National Magazine Award for General Excellence. 
Wired 13.09 August 2005 Web, WiMax, cell phones, and more: The sports powerhouse is about to be on every screen in your life. 
June 2005 This time E.T. wants to kill us. How Steven Spielberg reinvented H.G. Wells' War of the Worlds in 72 days and learned to love digital filmmaking - fast. Plus: WW4 The evolution of alien invasion. Seoul Machine
Wired 13.05 May 2005 Cell phones. Memory chips. Plasma TVs. How Samsung made Korea a consumer electronics superpower. Reprinted in GQ Korea, July 2005. Building the Fun Bomb
Wired 13.02 February 2005 South Park and The Daily Show made them number one with the PlayStation generation. But seriously, how do you top Jon Stewart? Inside Comedy Central's R&D lab. The Lost Boys
Wired 12.08 August 2004 Online gaming all night: Cool. Hour after hour downloading MP3s and porn: No problem. Thirty seconds so you can try to sell me something? Outta here. How the 18-34 male is reinventing advertising. Hello, Ningbo
Wired 12.04 April 2004 Motorola is losing its hold on China's mobile phone market. The little local startup that has Moto's number: Ningbo Bird. 
December 2003 The inside-out story of how a hyper-paranoid, pulp-fiction hack conquered the movie world 20 years after his death. Plus: Reality Check Uma Thurman on the surreal world of Dick, karmic paybacks, and working with mind-bending auteurs. The Hollywood Treatment Why do filmmakers love Philip K. Dick? Credit his mix of head-spinning imagination and high-concept action - not to mention big fans like Tom Cruise. Of course, Dick's paycheck was a bit smaller. Here's a breakdown of PKD movies so far. Reprinted in Rolling Stone Deutschland, February 2004. |
UPCOMING APPEARANCESPlaying Beyond Borders
Pixelspaces Ars Electronica Futurelab Linz, Austria, Sept. 4, 2009 As immersive interface technologies change the way we interact and games become interwoven more and more with everyday life, what are the borders of the game? A discussion with Robert Praxmarer, director of games and augmented reality at Fachhochschule Salzburg and a member of the artist collective 1n0ut, and Gordon Calleja, head of the Center for Computer Games Research at the IT University of Copenhagen. (Speaker/Panelist) PAST APPEARANCESUS-EU Media Conference
IESE Business School New York, July 8, 2010 An invitation-only conference on emerging business models in the newspaper industry sponsored by Barcelona's IESE Business School and the Schwartz Center for Media, Education, and Public Policy at Fordham University. In an effort to promote the survival of responsible, broad-spectrum journalism in Europe and the Americas, senior media executives, scholars, and legal experts discuss the challenges and economics of online content distribution. (Speaker) Sounds Digital
X Media Lab London, April 16-18, 2010 Music streaming, mobile applications, online video, social media and immersive entertainment experiences such as Nine Inch Nails Year Zero have captured the imagination of music fans worldwide and are making a huge impact on the way people listen to digital music. Sounds Digital focused on the future of digital music across all platforms and devices. (Speaker) The Emotion Engine: Can a Video Game Speak to the Heart?
SXSW Interactive Austin, Texas, March 14, 2010 Many people feel video games will never be as emotionally engaging as movies. Peter Molyneux, the creative force behind the Fable series and the seminal god game Populous, begs to differ. In this conversation, Peter discusses the expressive potential of games and what to expect from Fable III, currently under development at Lionhead Studios. (Moderator) The Broadband Economy
Bloomberg BusinessWeek Media Summit New York, March 10, 2010 In a broadband world, fully interactive and immersive social-media platforms are proving to be the most targeted vehicles for interacting with the consumer. In this session, we look at Lost as a pop-culture phenomenon that depends on social media—including blogs, wikis, and fan forums—for much of its impact. Hosted by Wikipedia founder Jimmy Wales, with Caterina Fake, co-founder of Flickr and Hunch.com, and Greg March of Wieden + Kennedy. (Panelist) Producing Transmedia Experiences
Futures of Entertainment 4 Convergence Culture Consortium MIT, Cambridge, Ma., Nov. 21, 2009 Transmedia experiences — narrative-driven and otherwise — are characterized by a high degree of audience participation and collaboration. How do we understand the relative roles of the “author” and the “audience” in creating these experiences? Moderated by Ivan Askwith of Big Spaceship, with Mia Consalvo of MIT, Louisa Stein of San Diego State, and Jordan Weisman, CEO of Smith & Tinker and founder of 42 Entertainment. (Panelist) 
EA Dead Space:
A Deep Media Case Study SXSW Interactive Austin, Texas, March 15, 2009 Using a comic book, a prequel DVD, and an online experience, Electronic Arts sought to build an audience around the Dead Space brand prior to the launch of the game. A panel discussion with Chuck Beaver, Senior Producer at EA; Andrew Green, Online Marketing Manager at EA; Ian Schafer, CEO of Deep Focus; and graphic artist Ben Templesmith. (Moderator) 
Will Web Start-Ups Replace The TV Networks?
The Hollywood Hill Los Angeles, July 29, 2008 Watch out, amateurs: Hollywood is setting its sights on Web video. A panel discussion with CAA agent Nathan Coyle; NBC Universal Digital Studio chief Cameron Death; Emmy Award-winning producer Marshall Herskovitz, creator of Quarterlife; Josh Metzger, SVP of Veoh; and Gemini Division director Stan Rogow. (Moderator) 
Video Goes Internet
The Future of What You Watch The Churchill Club San Francisco, April 24, 2006 The Internet is destroying all the old bottlenecks that have limited TV viewing choices for decades. A 21-year-old has a Web hit with "MySpace: The Movie" and lands a development deal with MTVU. ABC, NBC and CBS are peddling their prime-time hits alongside user-generated content on iTunes and Google Video. What does this do to television? A panel discussion with Rob Bennett, general manager of MSN Entertainment; Jennifer Feikin, director of Google Video; Blake Krikorian, CEO of Sling Media; John Papanek, editorial director of ESPN New Media; and Ben White, vice president of MTV. (Moderator) 
The Role of Science in the Information Society
CERN Geneva, December 8-9, 2003 A UN Summit Event at the World Summit on the Information Society, RSIS was held to illuminate the role of science in information technologies. Speakers included Esther Dyson, founding chair of ICANN, the Internet Corporation for Assigned Names and Numbers; Ion Iliescu, President of Romania; Koïchiro Matsuura, Director-General of UNESCO; Yoshio Utsumi, Secretary-General of the ITU; HRH Maha Chakri Sirindhorn, Crown Princess of Thailand; and Tim Berners-Lee, who invented the World Wide Web at CERN. (Moderator) 
Barry Diller
In Conversation 92nd Street Y New York, October 28, 2003 
Futureplex: How the Internet Is Changing the Movies
Cannes, May 19, 2003 As movies on demand become a reality and WiFi makes it easy to watch on the go, movie-goers will be freed from the constraints of time and place. What are the implications for filmmakers? A panel discussion featuring CinemaNow founder Mark Amin; Oscar-nominated actor-director-producer Kamal Haasan; Intel VP David Perlmutter; and Marc Shmuger, vice chairman of Universal Pictures. (Moderator) The Promise of Broadband Cannes, May 24, 2002 Will digital media spell doom for producers, or will file-sharing actually boost the entertainment market? A panel discussion with Eric Bassett, producer of davidlynch.com; Erkki Liikanen, European Commissioner for Enterprise and Information Society; Sean Maloney, EVP of Intel; and Palme d'Or winner Wim Wenders. (Moderator) |
