FRANK ROSE

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Wired Magazine
As Seen on TV
Why Hulu is the new way to watch.
The Hollywood Treatment
Watch out, amateurs: Hollywood has finally figured out how to make Web video pay.
And Now, a Game from Our Sponsors
Secret Web sites, coded messages, hidden songs—explore the new world of immersive games.
A Second Chance for 3-D
Hollywood is tapping into the third dimension—starting with Angelina Jolie in Beowulf.
Lonely Planet
Inside Second Life: How Madison Avenue is wasting millions on an empty digital world.
And Now, a Word From Our Customers
Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer-generated advertising.
Can the PS3 Save Sony?
If Sony's new $600 console doesn't blow gamers away, it may be time to say sayonara.



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As Seen on TV
Wired 16.10
October 2008
There's something new on the Web: all your favorite shows, free and legal. Why Hulu is the place for prime time, anytime.

The Hollywood Treatment
Wired 16.08
August 2008
Sexy stars. Big-name producers. Greenscreen tricks. Watch out, amateurs: Hollywood has finally figured out how to make Web video pay. Rule 1: Product placement gets top billing.

And Now, a Game from Our Sponsors
Wired 16.01
January 2008
The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the Web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.

A Second Chance for 3-D
Wired 15.11
November 2007
Trilogies are done. CGI is ho-hum. Now Hollywood directors are tapping into the third-dimension—starting with Angelina Jolie in Beowulf.

Lonely Planet
Wired 15.08
August 2007
Second Life: It's so popular, no one goes there any more. How Madison Avenue is wasting millions creating ads for an empty digital world.



Web Video Grows Up
Wired 14.12
December 2006
In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer-generated advertising.
Issue a winner of the National Magazine Award for General Excellence.
 

Can the PS3 Save Sony?
Wired 14.09
September 2006
The company that created the transistor radio and the Walkman is at the precipice. If Sony's new $600 console doesn't blow gamers away, it may be time to say sayonara.
Reprinted in GQ Mexico, February 2007.

Sky Dayton and the Next Wave of Mobile Phones
Wired 14.03
March 2006
High rates, low tech - when it comes to cell phones, the US is the third world. The trend surfer who started EarthLink wants to sell you a fully loaded device from the wiredest place on the planet.



Wired 13.11
November 2005
Consumers want an iPod phone that will play any song, anytime, anywhere. Just four little problems: the cell carriers, the record labels, the handset makers, and Apple itself. The inside story of why the ROKR went wrong.*
Issue nominated for National Magazine Award for General Excellence.
(*And what it will take to make a truly rocking music phone.)
 



The All-You-Can-Eat TV of Tomorrow
Wired 13.09
August 2005
Web, WiMax, cell phones, and more: The sports powerhouse is about to be on every screen in your life.
 



Wired 13.06
June 2005
This time E.T. wants to kill us. How Steven Spielberg reinvented H.G. Wells' War of the Worlds in 72 days and learned to love digital filmmaking - fast.
 

Seoul Machine
Wired 13.05
May 2005
Cell phones. Memory chips. Plasma TVs. How Samsung made Korea a consumer electronics superpower.
Reprinted in GQ Korea, July 2005.



APPEARANCES


In the past few years I've led a number of discussions about the future of media. These are some of the more interesting:


Will Web Start-Ups Replace The TV Networks?


The Hollywood Hill
Los Angeles, July 29, 2008
Watch out, amateurs: Hollywood is setting its sights on Web video. A panel discussion with CAA agent Nathan Coyle; NBC Universal Digital Studio chief Cameron Death; Emmy Award-winning producer Marshall Herskovitz, creator of Quarterlife; Josh Metzger, SVP of Veoh; and Gemini Division director Stan Rogow.


Rob Glaser


Keynote Interview
with the CEO of RealNetworks

Casual Connect
Seattle, July 24, 2006


David Pakman


Keynote Interview
with the CEO of eMusic

Digital Music Forum
New York, February 27, 2008


Video Goes Internet


The Future of What You Watch
The Churchill Club
San Francisco, April 24, 2006
A panel discussion with Rob Bennett, general manager of MSN Entertainment; Jennifer Feikin, director of Google Video; Blake Krikorian, CEO of Sling Media; John Papanek, editorial director of ESPN New Media; and Ben White, VP of MTV.



The Role of Science in the Information Society


CERN
Geneva, December 8-9, 2003
A UN Summit Event at the World Summit on the Information Society, RSIS was held to illuminate the role of science in information technologies. Speakers included Esther Dyson, founding chair of ICANN, the Internet Corporation for Assigned Names and Numbers; Ion Iliescu, President of Romania; Koïchiro Matsuura, Director- General of UNESCO; Yoshio Utsumi, Secretary-General of the ITU; HRH Maha Chakri Sirindhorn, Crown Princess of Thailand; and Tim Berners-Lee, who invented the World Wide Web at CERN.


Barry Diller


In Conversation
92nd Street Y
New York, October 28, 2003
As CEO of InterActiveCorp, Barry Diller has prospered online when others have failed. As CEO of the US entertainment arm of Vivendi Universal, he helped undo the most disastrous media merger since AOL Time Warner. At the Y he explained why media consolidation remains a threat and offered a pithy assessment of his fellow moguls.



The American Pavilion
Festival de Cannes

Futureplex: How the Internet is Changing the Movies


Cannes, May 19, 2003
As movies on demand become a reality and WiFi makes it easy to watch on the go, movie-goers will be freed from the constraints of time and place. What are the implications for filmmakers? A panel discussion featuring CinemaNow founder Mark Amin; Oscar-nominated actor-director-producer Kamal Haasan; Intel VP David Perlmutter; and Marc Shmuger, vice chairman of Universal Pictures.


The Promise of Broadband


Cannes, May 24, 2002
Will digital media spell doom for producers, or will file-sharing actually boost the entertainment market? A panel discussion with Eric Bassett, producer of davidlynch.com; Erkki Liikanen, European Commissioner for Enter-prise and Information Society; Sean Maloney, EVP of Intel; and Palme d'Or winner Wim Wenders.

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