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THE SECRET LIFE OF A BLOG POSTYou have a blog. You compose a new post. You click “Publish” and lean back to admire your work. Meanwhile, imperceptibly and all but instantaneously, your post has slipped into a vast and recursive network of software agents, where it is crawled, indexed, mined, scraped, republished, and propagated throughout the Web. Within minutes, if you’ve written about a timely and noteworthy topic, a small army of bots will make sure your post gets to anyone remotely interested, from fellow bloggers to corporate marketers. Let’s say it’s Super Bowl Sunday and you’re blogging about beer. Budweiser has ponied up $2.7 million to present a message to more than 90 million viewers in 30 seconds of high-intensity video. You see that spot and have your own message to share. Thanks to search engines and aggregators that compile lists of interesting posts, you can reach a lot of people too—and Budweiser, its competitors, beer lovers, ad critics and your ex-boyfriend can all listen in. “You just need to know how to type,” says Matthew Hurst, an artificial intelligence researcher who studies this ecosystem at Microsoft Live Labs. Here’s how it all goes down during the big game. WHY WE LOVE BLADE RUNNER Wired Magazine October 2007 It's a classic tale of failure and redemption, the kind of story Hollywood loves to tell. Fresh off his second successful movie, an up-and-coming director takes a chance on a dark tale of a 21st-century cop who hunts humanlike androids. But he runs over budget and the financiers take control; the film plays to near-empty theaters, ultimately retreating to the art-house circuit as a cult oddity. That's where we left Ridley Scott's future-noir epic in 1982. But a funny thing happened over the next 25 years. Blade Runner's audience quietly multiplied. An accidental public showing of a rough-cut work print created surprise demand for a re-release, so in 1992 Scott issued a hastily assembled director's cut. Now he's releasing Blade Runner: The Final Cut, which hit theaters in Los Angeles and New York in October, with a DVD in December. To accompany Wired Senior Editor Ted Greenwald's interview with Scott, I asked a wide range of people how the film had changed their world. Zack Snyder Director I first saw Blade Runner as a sophomore in high school. I was 16 and it was an R-rated movie, so I shouldn't have been there. Star Wars was my favorite movie at the time, but Blade Runner just rocked my world completely. All those awesome Syd Mead designs for buildings and cars and things—just incredible images that get burned into your psyche like some sort of involuntary reference that gets recycled through cinema for the rest of time. It was one of those movies you can’t help but start to quote. You could be making a doughnut commercial and if for a second someone goes, “Gosh, that looks like Blade Runner,” you're like, “Oh, that's awesome.” It becomes this lesson from the master that says, “Go out into the world and do good.” Scott Bukatman Cultural Theorist The whole film is founded on uncertainty. The first level of uncertainty is whether or not someone is a replicant, but the real uncertainty is whether or not it actually matters. And all this is taking place in a world where you can no longer tell the original from a copy. Blade Runner was released at a time when people were using computers for the first time, when they started dealing with people from a distance and not necessarily knowing whether there's a person on the other end. I think we've adapted to these new technologies in blindingly rapid fashion. If there’s uncertainty about what’s real, we've learned to just go with it. But we haven't answered these questions—we've just learned how to ignore them. Craig Venter Geneticist The movie has an underlying assumption that I totally don't understand: that people basically want a slave class. As I think about the potential of engineering the human genome, I think, wouldn't it be nice if we could have ten times the cognitive capabilities that we do have? Or if we could improve the ability to survive in a higher CO2 concentration, which we may be faced with as a means of survival? But people ask me if I could genetically engineer a very dumb person to work as a slave. I've gotten letters from guys in prison asking me to engineer women they could keep in their cell. I don’t see us as a society doing that. Ray Kurzweil Futurist This scenario of biological humans hunting four human-level cyborgs—that's not how artificial intelligence will roll forward. If you are a Parkinson's patient today, you can put a pea-sized neural implant in your brain that allows you to download new software. Increase that device's capability by a billion and decrease its size by a hundred thousand and you get some idea of what will be feasible in 25 years. We also will have intelligent robots, some of which may look human-like and some of which may not. But even completely non-biological entities will be derived from human intelligence. So it’s not going to be a matter of walking into a room and saying, “Okay, cyborgs on the left, biological humans on the right.” These entities are going to be all mixed up. Raymond Kelly New York City Police Commissioner The movie’s accolades as a cult classic and a sci-fi masterpiece are well deserved, but at bottom, I see Blade Runner as a very human and familiar story—a police story. Anyone with an ounce of the police-blue blood in his veins must love the hunter portrayed by Harrison Ford as Deckard. He’s reminiscent of many a seasoned NYPD detective whose job is to bring to ground replicants of another sort—the sociopaths, gun traffickers, and drug dealers who managed to commit some 500 murders last year in New York City. In the year Blade Runner debuted, they killed 1,668. And though it was set in L.A. in the year 2019, Blade Runner would have resonated with the many who, in 1982, imagined an irrevocable downward spiral for American cities in general. Police agencies and other arms of government were behind the technological curve. Then as now, large corporations were more likely to have the technological edge. In that respect, the film was prescient. Will Wright Game Designer When I was researching Sim City I read a lot of city planning documents, and it was amazing how often the term Blade Runner came up—you know, 'We don't want Union Square to turn into Blade Runner.' But there was a concept that we used that was nicely realized in Blade Runner—the idea of arcologies, these massive structures that are like whole cities within a single building, like the pyramid where Tyrell lives. You have these giant arcologies where everyone has gone because they're the modern places, yet you have all this old infrastructure that's ignored and abandoned right underfoot. A lot of squatter cities have a similar dynamic—you have people living in the cracks without standard infrastructure, kind of like rats in the sewer. Mamoru Oshii Anime Director Twenty-five years ago, I was feeling dissatisfied with Japanese animation's focus on characters and stories at the expense of environments. Suddenly, the world that I was vaguely imagining appeared in front of me. I felt totally overwhelmed, but at the same time I realized that what I was attempting to do was not wrong at all. Ridley Scott succeeded in creating an epoch-making movie conceptualized around a worldview. He visualized a world that nobody had ever seen, using elements familiar to anyone. Spinners coexist with bicycles; Asian-style food stalls spring up in the alleys between highly technological skyscrapers. I did not get fascinated by Harrison Ford or Sean Young. I got intoxicated by the Blade Runner world itself. Moby Musician It was very seductive—the fact that it was always raining, it was always nighttime, and when it wasn't nighttime it might as well have been because everything had this pall cast over it. And the score was such an integral and perfect component of the movie. It really was the New Wave aesthetic of the time, perfectly crystallized in this movie. If someone were to remake the movie now, they'd probably have to throw in all these, like, Nickelback songs, but instead you have this very, very dark, unrelentingly gritty film with this very ethereal music on top of it. That contrast is what makes it. Without the music the movie would have been good, but with the music it was close to perfect. Neil Gaiman Novelist and Screenwriter The look and feel of Blade Runner, even more than the story—I mean, I had read an awful lot of Dick, but I was lucky Blade Runner came on the scene because visually it helped define a future. The idea of a wasted urban landscape, of a sprawling high-tech conurbation, of a world in which we all stand out in the rain eating noodles—that was utterly Blade Runner. Kurt Vonnegut once said that what science fiction and pornography have in common is that they're both visions of impossibly hospitable worlds, but what Blade Runner did was create a dystopic, inhospitable world. It’s dark and it’s grungy and you wouldn’t want to live there—but you’d love to go there. And it rains. |
![]() As a contributing editor at Wired, I've spent the past decade writing about the changes digital technology has wrought on media and entertainment. I've covered the competition in video games between Sony and Microsoft; the disastrous merger of Vivendi and Universal and the even more disastrous merger of AOL and Time Warner; Motorola’s efforts to stay afloat in the mobile phone business; and network television’s attempts to reinvent itself as viewers leave and advertisers threaten to follow. In the process I've interviewed such people as James Cameron, Steve Case, Barry Diller, Rupert Murdoch, Steven Spielberg, and Howard Stringer. I've also led debates about the future of media at such venues as the Cannes Film Festival and San Francisco's Churchill Club. On this site you'll find links to many of my major stories as well as expanded versions of some of the more recent pieces. Before joining Wired, I was a contributing writer at Fortune, where I wrote about Hollywood and the global media conglomerates that dominate it. In the past I've worked as a contributing writer at Premiere, covering the film industry; as a contributing editor at Esquire, writing about pop culture and the rise of Silicon Valley; and as a contributing editor at Travel + Leisure. I've also written for The New York Times Magazine, The Los Angeles Times Magazine, New York, Vanity Fair, and Rolling Stone. My most recent book is The Agency: William Morris and the Hidden History of Show Business, a detailed look at the oldest and for many years most powerful agency in Hollywood. Published in 1995 by HarperCollins, The Agency is an alternate history of show business—a multi-generational saga of loyalty and betrayal that stretches from the vaudeville era to Morris’s near-demise at the hands of Michael Ovitz. My previous book, West of Eden: The End of Innocence at Apple Computer (Viking, 1989), chronicled the launch of Macintosh and the power struggle between Steve Jobs and John Sculley. A national best-seller, it was named one of the year’s ten best by Business Week. I'm also the author of Into the Heart of the Mind: An American Quest for Artificial Intelligence (Harper & Row, 1984), a national best-seller about the efforts of a group of researchers at Berkeley to give a computer common sense. A native of Virginia, I moved to New York shortly after receiving a B.A. in journalism from Washington & Lee. I started out covering the Lower Manhattan punk scene of the '70s for The Village Voice, chronicling the emergence of Patti Smith, the Ramones, and Talking Heads. I live in the East Village, a neighborhood that still retains echoes of Allen Ginsberg, W.H. Auden, and Peter Stuyvesant. |
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